Style + Protection:

Where Fashion Meets Sun Safety

Who says sun protection can’t be fashionable? At UV.LINE, we believe style should never be sacrificed for safety — and safety should never look boring.

From our origins in Brazil to our presence today in the Australian market, we’ve built our brand on two core pillars: innovative UV-protective fabrics and on-trend international design.

👗 The UV.LINE Design Philosophy

We don’t just make clothes — we make beautifully engineered garments that merge science, technology and fashion.

Every collection begins with one simple goal:
👉 Create clothing that you’ll want to wear — not just because it protects you, but because it makes you feel amazing.

Our roots are in Brazil, where UV.LINE was founded as the first Latin American company to market sun-protective apparel back in 2003. 
Innovation is in our DNA — from the fabrics we choose to the trends we follow. We actively study global fashion movements — from Milan to São Paulo — and bring that aesthetic into our collections.

And of course, all our fabrics are rigorously tested and certified by ARPANSA — Australia’s official radiation safety authority — ensuring maximum UPF 50+ protection blocking 98% of UVA and UVB rays. 

🌍 Inspired by the World, Designed for the Australian Lifestyle

Our design team follows the latest international fashion trends — from Brazilian beachwear flair to European resort elegance — adapting them for the Australian climate, lifestyle and tastes.

Whether it’s:

  • A flowy resort dress inspired by tropical Brazilian prints; 

  • A sleek rash shirt influenced by surf culture;

  • A tailored linen-style shirt that transitions from beach to city;

… every piece tells a story of worldly inspiration and local functionality.

👒 Where Function Becomes Fashion

Our collections prove that protection can be beautiful:

  • Stylish silhouettes that flatter every body type

  • Soft, cool-touch fabrics that breathe and move with you

  • Chic colour palettes and prints chosen by designers who follow global trends

  • And of course — built-in UPF 50+ protection that lasts for the life of the garment.

We call it “effortless elegance under the sun.”

🏖️ From the Beach to the City

Life in Australia moves between beach days, park afternoons, rooftop soirées — and your wardrobe should too.
That’s why UV.LINE designs are versatile enough to go from swim to street, from casual brunch to outdoor adventure.

Throw on a UV.LINE dress with a wide-brim hat and you’re brunch-ready.
Or pair one of our UV-protective shirts with denim shorts for a relaxed weekend look that’s sun-smart and on trend.

Fashion has never been so functional.

🌈 Confidence Is the Best Accessory

At the heart of UV.LINE is a simple belief: when you feel good, you look good.
Our mission is to empower you to enjoy the outdoors — to travel, explore and live fully — knowing your skin is safe and your outfit looks incredible.

Because sun protection isn’t just about avoiding burns — it’s about embracing life beautifully and responsibly.

✨ Discover the Collection

Experience the new era of sun-smart style.
Every UV.LINE design combines the latest international fashion trends with cutting-edge UV-protection technology, so you can live every sunny moment with confidence.

👉 Shop the Latest Looks — where style meets science, and fashion meets function.

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